About Blueprint Finance
Independent financial advice for Kiwi homeowners, first home buyers, property investors, and business owners — across mortgages, insurance, and KiwiSaver. FSP1006023.
Blueprint Finance is a licensed financial advice provider based in Ellerslie, Auckland. Our directors run a team of registered financial advisers, loan writers, and support staff who help over a thousand Kiwis a year navigate mortgages, insurance, and KiwiSaver decisions.
We're accredited with 30+ lenders, insurers, and KiwiSaver providers — so you get genuine choice rather than a single bank's product set. Lenders pay us when a loan settles, which means our mortgage advice is generally free for you.
How Blueprint Finance Started
Director Daniel Lipman tells the story — from a shoebox office in Ellerslie to the team we have today.
Who We Are
Blueprint Finance Limited (FSP1006023) holds a licence issued by the Financial Markets Authority (FMA) to provide financial advice services. Our insurance arm, Blueprint Protect Limited, has its own disclosure statement for insurance-specific advice.
We're a deliberately independent firm — owner-operated and not tied to any single bank, insurer, or KiwiSaver provider. Every adviser holds at minimum a Level 5 Certificate in Financial Services, and most hold relevant degrees on top of that.
- Office 3/381 Great South Road, Ellerslie, Auckland
- Phone 0800 769 108 / 021 269 2779
- Email support@blueprintfinance.co.nz
- FSP number FSP1006023 (Blueprint Finance Limited)
- Hours Mon–Fri, 8:30am–5:30pm. Evenings & weekends by appointment.
For full details on our fees, commissions, conflicts of interest, and complaints process see our Public Disclosure Statement.
Directors & Advisers
Meet the whole team
Get in touch
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Office: 3/381 Great South Road, Ellerslie, Auckland.
Phone: 0800 769 108 or 021 269 2779.
Email: support@blueprintfinance.co.nz.
FSP number: FSP1006023 — Blueprint Finance Limited holds a licence issued by the Financial Markets Authority (FMA) to provide financial advice services.
Meetings are by appointment, but you're welcome to drop in during office hours.
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Book a 15-Minute Chat
The simplest way to start — a no-obligation call with one of our six advisers.
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Send a Message
Email us with your situation and an adviser will come back to you within one business day.
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Call Us
Prefer to speak to someone now? Our reception team can point you to the right adviser.
Blueprint Finance Limited (FSP1006023) holds a licence issued by the Financial Markets Authority (FMA) to provide financial advice services. For full details on our fees, commissions, conflicts of interest, and complaints process see our Public Disclosure Statement. Insurance clients should refer to the Blueprint Protect disclosure statement.

















